À La Garçonne bets on hybridism in its new collection

Mar 21, 2019

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After the first ÀLG fashion show, Fabio Souza and Alexandre Herchcovitch presented the first fashion show of the year for À La Garçonne on Monday (18.03).

Held at the Espaço Cênico Ademar Guerra, in the basement of the São Paulo Cultural Center, the show featured a soundtrack produced by Max Blum and beauty created by Celso Kamura, with a clean look, bringing only small colorful strokes near the eyes.

The first looks gave a preview of what was yet to come: a lot of pied-de-poule and checkered patterns in a contemporary tailoring style. It didn't take long for the hybrid clothing to appear and reveal the brand's new bet for 2019. T-shirts with blazer sleeves, pants with the front made of wool and the back in denim, and denim jackets with overcoat sleeves are some examples of how the brand managed to make each piece unique and yet wearable and sellable.

Floral prints, with a hand-painted look, were present as key pieces in the form of pants, overcoats, dresses, and coats. The overcoats made with towel fabric, resulting from a partnership with Karsten, invoked already known elements from À La Garçonne like ropes and anchors.

Continuing the nostalgic line of characters and films adopted by the brand for a few collections, Felix the Cat - created during the silent film era by Pat Sullivan and Otto Mesmer - was the star of a series of t-shirts.

On the feet, colorful boots and sneakers stood out. Resulting from a collaboration with Olympikus, the casual sneakers appeared with a suede, leather, and tweed upper. The boots made in partnership with Melissa feature upper in black, brown, and translucent pink, with the À La Garçonne logo embossed on the back of the sole.

In addition to the footwear, the collaboration with Olympikus also brought sportswear with a motocross and snowboard theme, present in t-shirts and in a windbreaker jacket that made it to our list of favorite pieces from the collection, along with the deconstructed checkered sets.

Check out the complete fashion show below: