Launched in 2014, NOTTHESAMO emerged as a multimedia platform dedicated to democratizing knowledge about fashion and diving into the heart of urban culture. Our goal? To connect Brazilian youth to the most impactful trends in the world (or those we believe matter).

Over the years, we have been building a unique community passionate about fashion, music, art, and design 

In 2024, as it completes 10 years, NOTTHESAMO announced several new initiatives: the creation of a content creators club, a new season of its podcast, and the launch of a new collection. ​

To celebrate this decade of innovation and impact, NOTTHESAMO reaffirms its commitment to authenticity and cultural transformation.