The new version of the Crocs Echo R.O.

Inspired by the concept of flow state — that moment when the mind and body connect in balance — the new Echo R.O. invites you to stay focused and move forward, even amidst chaos. Its design is fluid and features robust details, with Croslite™ technology and a LiteRide™ insole, along with a unified backstrap. The main innovation appears in the sole, which is now made of rubber with traction for all terrains and extends along the sides and the front.

The footwear carries a sporty aesthetic with retro influences, featuring elements like icey soles and gum finishes, linking the Echo R.O. to streetwear. The model is made for the urban explorer: confident, curious, and comfortable in their own skin and style, versatile for everyday use.

Additionally, the footwear allows for personal expression through Jibbitz™, with hundreds of options available. The Jibbitz come in different themes and symbols, and in this new model, it is also possible to include this form of customization.

The campaign, led by Atlanta rapper Truth The Bull, reinforces the idea of movement and flow with “Lock in. Flow on” — also showing that the new silhouette connects directly to streetwear and versatility.