The redefinition of intimacy in the new collection from DAS UNDERWEAR

A Das Underwear is a Brazilian brand that emerged from the need for underwear that respects the particularities of human beings, without limiting it based on gender representations or aesthetic standards. Non-neutral, non-binary, it reveals the conflicts of underwear. Intimate and internal.

In a scenario traditionally configured from gender stereotypes and patriarchal notions of being, body, and intimacy, the brand redefines what underwear is and will become. A design based on respect, without limitations and predeterminations, presenting the imbalance of such complex personalities.

The brand expresses its concept in the creation of pieces that highlight the integrity of each person, contemplating their impermanences and expressions of being and dressing. In its language, Das uses inconstancy as a means of experimenting with extremes. It contrasts physical reality and the logical definition of human existence. 

In its second collection, inspired by the feeling that follows the euphoria of passion - like the disorder of this second phase, the brand references the deep desire to be in the company of someone whole, who does not measure or yield their own life. “Sad love” proves the two sides of love.

The delivery consists of Emana® leggings, shorts, and satin slip dresses, t-shirts, tops, and underwear. 

The first part of the launch is already available on the brand's website, here. And the second part will arrive in October.

Below, you can check out photos from the lookbook of SAD LOVE COLLECTION:

Technical sheet

Presence & Beauty: @chicasintetaz

Photo & Art: @adaszz

Direction: @das_underwear