adidas Das Days takes place in São Paulo

From July 26 to August 4, adidas Skateboarding will hold a series of events focused on skateboarding and urban culture
After the success of the editions in Los Angeles and New York, adidas Skateboarding announces the official schedule of Das Days São Paulo. From July 26 to August 4, Das Days will take over the main spots in the city with a program that mixes urban art exhibitions, skate video premieres, sessions, demos, competitions, lectures, shows, parties, and exclusive experiences.
The Community Center, located at Matilha Cultural, on the street Rêgo Freitas 542, will serve as HQ during all days of the event. There will be talks with characters related to the street universe, as well as parties and shows featuring national bands and rappers. Starting from July 27, the space will be open to the public from 2 PM to 10 PM, functioning as a meeting point in downtown São Paulo.
International skateboarders Dennis Busenitz, Daewon Song, Lucas Puig, Magnus Bordewick, Alec Majerus, Diego Najera, Heitor da Silva, Christian Dawson, Luciano Cristobal, Federico Gonzalez, and Jenn Soto will join Brazilian skaters Felipe Gustavo, Rodrigo Teixeira, Klaus Bohms, Akira Shiroma, Daniel Marques, and Marcelo Garcia to participate in the entire program.
Check out the complete schedule below:
July 26 (Thursday) - 6 PM to 10 PM | SIGILO PARTY
The Sigilo Party will bring together guests for the inauguration of the Community Center and will feature musical attractions related to street culture, including a lineup with Don Cesão.
July 27 (Friday) - 7 PM to 10 PM | SPEAKER SERIES
On the 27th, there will be two Speaker Series, open discussion sessions on topics related to urban culture. At 7 PM, the theme of the first talk will be new design trends, and at 9 PM, the conversation will be about photography. Both will be moderated by journalist Tobias Sklar and will have registrations on a first-come, first-served basis.
July 28 (Saturday) - 12 PM to 12 AM | CITY COPA AND 3MC LAUNCH PARTY
The first day of the City Copa in São Paulo will take place starting at 12 PM at Praça Horácio Sabino, in Pinheiros, and at 3 PM it will take over Largo da Batata. Among the planned activities are competitions for best tricks and other challenges for cash prizes, in addition to a demo from the global team.
Starting at 6 PM, VOID SP (R. Martim Carrasco, 56 - Pinheiros) will host the launch party for the 3MC, the most accessible shoe design from adidas Skateboarding. To participate, just show up.
July 29 (Sunday) - 4 PM to 10 PM | VISS PARTY
The magazine Vista Skate Art celebrates the launch of its special edition about the history of adidas Skateboarding. The party will be open to the public, featuring musical attractions, photo exhibitions, and skate activations.
July 31 (Tuesday) - 6 PM to 11 PM | DAEDALUS PREMIÈRE
The premiere of the video DAEDALUS will take place at a historic address in the city: at the Belas Artes cinema, in Consolação. The entire film was shot on the streets of São Paulo, featuring Rodrigo Tx, Klaus Bohms, and other local adidas team skateboarders from Latin America, such as Luchi Cristobal, Fede Gonzales, and Christian Dawson. The session will be open to the public.
August 1 (Wednesday) - 7 PM to 10 PM | SPEAKER SERIES
Starting at 7 PM, the second edition of the Speaker Series will take place, featuring a creative conversation about the audiovisual universe within skate culture. At 9 PM, the topic will be about music. The talks will be moderated by journalist Tobias Sklar and will have registrations on a first-come, first-served basis.
August 2 (Thursday) - 6 PM TO 12 AM | SHOWCASE X
            Curated by graffiti artist Zezão, the collective art show Showcase X will arrive at Praça Victor Civita, near Largo da Batata, to give visibility and support to new artists in the local scene. The project occurs in major cities around the world, showcasing various creative talents linked to skateboarding culture. Photography, painting, illustration, and music will be some of the forms of expression used in this edition. Located at Rua Sumidouro 580, in Pinheiros, the exhibition will have free entry.
August 4 (Saturday) - 11 AM TO 9 PM | CITY COPA AND BLOCK PARTY
At 11 AM, the Vale do Anhangabaú will host the last day of the City Copa, which, starting at 2 PM, will migrate to Praça da Sé, promoting competitions for best tricks and other challenges for cash prizes, in addition to a demo from the adidas Skateboarding team.
To mark the farewell of the event from the city, a Block Party will take place at 4 PM, featuring shows and new activations. The party will happen in the free area of MASP, the meeting point for local skaters.
 
For more information, visit: adidas.com.br/dasdays