adidas and Pharrel Williams revolutionize the traditional palette of the SolarHu collection

The famous collaboration of artist Pharrel Williams with adidas now brings a color palette different from those already known by consumers and fans of the collection. This time, the vibrant colors that defined the collab since its inception in 2014 make way for solid colors and a minimalist look, accompanying the debut of adidas's new BOOST ™ technology.

The new collection adidas by Pharrel Williams consists of four models, which have been explored in new shades of gray reinterpreting the iconic silhouette in tones of white, cream, gray, and black. The models carry the idealization of demonstrating power and versatility, as well as the evolution of the main messages of the collaboration, among them, love, hope, inclusion, and equality.

The star of the new launch campaign is Tori Bowie, a sprinter, long jumper, and Olympic and world champion from the United States. The athlete, who is considered the fastest woman in the world, illustrates the campaign with the concept of "inner light" that reflects in her and in the SolarHu collection through photos taken by Vivian Sassen.

The story behind the campaign "inner light" reflects moments from Bowie's life and the obstacles she had to overcome to achieve her victories. This "light" guided the athlete through various personal processes that led her to emerge as the world champion in the 100m in 2017 and as the fastest woman in the world.

The collection adidas by Pharrell Williams SolarHu Greyscale will be available starting July 20 on the website of adidas for the price of R$ 699.99.

Check out the campaign photos below: