ASICS and IAB Studio launch their first collaboration

ASICS and IAB Studio officially launched their first collaboration with the GEL-VENTURE ™ 6 silhouette. The model "GEL-VENTURE ™ 6 AI-1" is inspired by ASICS' unique running shoes, with the sophisticated touch of IAB Studio.

The IAB studio, based in Seoul, is an art team founded by the popular Korean rap artist Beenzino. From the cover of famous K-pop musicians to notable collaborations with brands and partnerships, the IAB studio has emerged as a success among youth and consumers.

Made in limited quantities, the first collaboration of ASICS and IAB STUDIO will be launched in Brazil on July 16.

The GEL-VENTURE ™ 6 AI-1 will be available exclusively at the GDLP Store, with sizes from 35 to 43 and prices starting at R$499.99.