Watch the 3rd part of "SOLD OUT": the business of reselling"

Dec 16, 2015

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Continuing the documentary that addresses the subculture of reselling Supreme, Complex released today the third part of the video titled SOLD OUT.

The topic now is money, percentages, and high profits. Some of the biggest resellers involved in the game explain why prices are so high and talk about the clientele willing to pay inflated prices to get their hands (or feet) on something from Supreme.

Highlighting is the statement from Barbara Kruger - an American conceptual artist, whose work inspired the much-acclaimed Box Logo - saying that she finds the commercial use of her work to be a "pointless joke," in other words.

Watch the video below and stay tuned for the fourth and final part of the documentary.

[youtube https://www.youtube.com/watch?v=jOgCP5LIUOQ&w=1280&h=720]

Editor in chief

Editor in chief