Balenciaga and Fortnite join forces in a groundbreaking collaboration

The world of gaming is taking over the fashion universe like never before. To continue this story that has been unfolding frequently in recent months, Fortnite brings Balenciaga into the electronic realm.

Inspired by the iconic collections of Balenciaga, the new Balenciaga Fit clothing set for players features new looks for four of Fortnite's fan-favorite characters - Doggo, Ramirez, Knight, and Banshee. The new outfits are completed with new Balenciaga backpacks, pickaxes, and more for players to express themselves in completely unique ways.

Alongside the launch of the digital clothing set, the collaboration brings a life lookbook campaign aimed at the community through the Strange Times Featured Hub within Fortnite. At the center of the Hub is a Balenciaga retail store inspired by the brand's physical locations, all situated in an unexpectedly strange city. Updated throughout the week, the new Hub store and Balenciaga will showcase Fortnite community fashion on billboards, featuring creative images that blend player self-expression with unexpected elements.

Balenciaga and Fortnite, celebrating digital fashion, are also launching a limited collection of physical clothing, available exclusively at selected Balenciaga stores and balenciaga.com. The new line features hats and sweatshirts inspired by the community's favorite Point of Interest (POI), Retail Row, and will hit shelves worldwide starting tomorrow, September 21.