Billionaire Boys Club EU presents lookbook for the spring/summer 2017 collection

Jan 24, 2017

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In its first release for 2017, Billionaire Boys Club EU presents a spring/summer collection with a wide variety of items and a rather peculiar lookbook.

With a lookbook conceived in the North American desert, the brand of Pharrell Williams and Nigo has an apocalyptic tone that complements the pieces of the collection well, drawing significant inspiration from sportswear with a hint of military and aerospace.

Comprising t-shirts, tops, pants, shorts, tracksuits, and caps, the collection is quite diverse, offering pieces for all tastes. The color palette used in the pieces mainly features darker tones, along with the use of military camouflage patterns and zebra patterns that draw a lot of attention.

The items from the spring/summer 2017 collection of Billionaire Boys Club EU will be available this week through the brand's flagship store in London, as well as the European website and retailers spread across Europe.


 

Editor in chief

Editor in chief