Breitling is named the official watch partner of the NFL

Breitling has been officially named the watch partner of the NFL, marking the league's first collaboration with a luxury watch brand. This long-term global agreement opens a new chapter and celebrates precision, performance, and passion for American football. To mark the occasion, Breitling presents two exclusive collections — the Chronomat Automatic GMT 40 and the Endurance Pro — with special editions dedicated to each of the 32 NFL teams, allowing fans to express their love for the sport in a sophisticated and personalized way.

The Chronomat GMT 40 stands out for its dual-timezone dial, combining the primary color of each team with a secondary-tone GMT hand. In the case of the Kansas City Chiefs, the red dial and gold hand seek to reflect the tradition, intensity, and strength of the franchise, while fans of the Los Angeles Chargers, with the blue dial and yellow hand, convey the energy, speed, and boldness of the California team. Equipped with the Breitling 32 caliber, certified by COSC, the Chronomat GMT 40 has a power reserve of 42 hours, water resistance of 200 meters, and a robust structure, ideal for accompanying fans in any pre-game activity or seasonal event.

The Endurance Pro, made of ultra-light titanium and with a SuperQuartz™ movement certified by COSC, combines sports performance and sophisticated design. Each edition features an internal bezel with the primary color of the team and the logo positioned on the sub-dial at six o'clock, creating a direct link between the watch and the team's identity. The versions for the Chiefs and the Chargers incorporate these elements strikingly: the red and gold of the Chiefs evoke the tradition and passion of the franchise, while the blue and yellow of the Chargers represent modernity and competitive spirit. With a black rubber strap and contrasting dial, the Endurance Pro is best suited for training, games, and daily use.

As noted by Georges Kern, CEO of Breitling, the NFL brings people, families, and communities together around memorable moments, and this philosophy was reflected in the creation of the NFL Team Editions. Renie Anderson, NFL executive vice president, highlights that the agreement offers fans meaningful products and personalized experiences during significant events, such as Super Bowl LX and the 2026 NFL Honors, as well as global activations in cities like São Paulo, Dublin, London, Berlin, and Madrid.

With a global launch in the 2025 season, the collections combine watchmaking precision, sophisticated design, and sports connection, allowing each fan to express their team's identity along with the excitement of American football.