Buzina and NOTTHESAMO collaborate on an exclusive burger

Since our first event, held at à Urban Shop three years ago, the presence of good food is essential. Whether to restore energy, savor something new, or revisit a known sensation, taste guides part of our in-person experiences, contributing to the atmosphere that surrounds our entire lifestyle. 

This time, in addition to inviting a hamburger joint to take care of our guests, we decided to do something different. We joined forces with Buzina, one of the first food trucks in Brazil, to launch an unusual collaboration: our very own burger. 

Founded by Jorge Gonzalez and Marcio Silva in 2013, Buzina was a pioneer in offering street food from a truck, carrying the mission of inspiring freedom and serving with quality. Today, in addition to the truck, they also have a store (R. Cunha Gago, 590 - Pinheiros, São Paulo), where the experience can be enjoyed within the industrial setting of the diner.

Jorge is the son of Cubans, born in New York, and is married to an Argentine. He graduated in London and has worked in restaurants such as The Ledbury, Terroirs, and Racine. He found his "child of the world" place in São Paulo, where he worked at D.O.M., founded Buena Fé, and, amid all this, met his current partner and friend. 

Marcio, for his part, lived in New York for 15 years and worked at the restaurants Falai, Bouley, and Bar Boulud. In São Paulo, he became a partner-owner of the now-defunct Oryza and later chose to experience an internship at Mugaritz in the Basque Country. For 4 seasons, he had fun hosting Food Truck na Estrada, a program on the GNT channel. When he met Jorge, they both decided to bet firmly on Buzina. 

Our relationship began in the most organic way possible: visiting the food truck from time to time and chatting with the owners. Over the years, the closeness grew and, today, it resulted in a sandwich that, modestly speaking, will be missed by anyone who eats it. 

The NOTTHESAMO Burger is a smash burger, with American cheese, artisanal ground bacon seasoned with paprika, and special mayonnaise. The flavor will be available during the event on Saturday for R$ 22.00, accompanied by a commemorative packaging featuring the logos of both parties involved. After the event, the burger will continue to be sold at the diner until September 21.

Watch the video below and follow the production process of the NOTTHESAMO x Buzina collaboration. 

https://youtu.be/A7eZTjeZxyQ