Carnan, the brand that brings the DNA of the world to every collection

Born and raised by three young "under 30", Paulo, Breno, and Lucca, Carnan, a brand of clothing from Rio, incorporates multiculturalism and casualness into its collections. In the winter 2020 collection, the theme explored is the universe of Patagonia, this time presented in an “Indoor Expedition.” 

As a mission, the brand aims to contribute to changing the men's fashion market and consumption in Brazil. They want to convey the concept that dressing is something greater than just being clothed; it also has to do with emotion, with self-esteem, with personality, and with the truth of each individual.  

The new collection,  Patagonia, came from the desire to showcase a country with lots of cold and snow. When the COVID-19 pandemic hit, the team already had tickets purchased and was starting production, with a trip scheduled for May, planning to launch everything by the end of June. Everything came to a halt, and a creative turnaround was necessary to keep the launch on track without losing its essence. With tickets canceled and a reduced budget, the idea arose that would bring the unusual together with the safe. They brought the atmosphere of Patagonia and the photo studio into their homes. Thus, the “Indoor Expedition” was born. 

The new release from Carnan is now available on the brand's site.