Classic Station kicks off a series of Reebok events in Brazil with style

Apr 18, 2016

For

As we announced last week, Reebok organized the first of a series of brand events that will take place throughout 2016 here in Brazil.
[youtube https://www.youtube.com/watch?v=RAQgkIxElFo&w=1280&h=720]
Set up at the Superloft, the Classic Station showcased an environment resembling a New York subway station, featuring signage, a projection of moving train cars on the wall, customized sneakers on display, a live band playing, and even a photo booth for guests to enjoy and have fun. In the outdoor area, there was a live painting section and a food truck serving the attendees artisanal burgers.
The party also featured the presence of DJs Luisa Viscardi and KL Jay, blending an old school set with current songs.

On the following day, April 15, there were customization activities inside the Guadalupe stores, with Zezão, and Your ID, with Highraff. Throughout the day, consumers who purchased any Reebok Classic sneakers would have their pairs customized exclusively by one of the artists.