Completely Vira-lata: I Call Brasil and Ipiranga present collaboration

The independent fashion collective composed of six streetwear brands from Brazil (PACE, Sufgang, Quadro Creations, Carnan, Class, and Mad Enlatados) has joined Ipiranga to launch, during Paris Fashion Week, a collection that honors the versatility of Brazilians. And, drawing inspiration from their creativity and also from the mutt - an icon of the gas stations and streets of the country - the partnership emerges to transform the concept of muttism into something positive and motivating, as well as to translate the mobility of the streets that Ipiranga is part of through its gas stations and also through initiatives that promote urban art and music.

Each item represents the evident adaptability in Brazil's history through multifunctional products: t-shirt, cap, jacket that turns into a vest, and pants that turn into shorts. The drop was showcased during the showroom in Paris and features a color palette that ranges from khaki to caramel, as well as black, white, and royal blue. The new tags display the logo of the participating brands and the caramel-colored mutt, a symbol of Brazilian culture and also of Ipiranga.

The action reinforces Ipiranga's concept of the year: “Completes for me,” and confirms the brand's positioning as a partner in the mobility and experiences of Brazilians. They aim to communicate with the streetwear community, and “Complètement Vira-lata” arises from the desire to reframe the idea of muttism, subverting and transforming the expression into a symbol of pride.

The idea of Ipiranga is always to approach this concept from a positive and empowering angle. And, above all, it embraces the Brazilian way and values real Brazil, without stereotypes. Furthermore, it values the complexity of our culture and the creative plurality that makes us so unique.

The “Complètement Vira-lata” collection is already available for purchase on the official e-commerce of the partnership: jemappellebrasil.com.br