Meet ÄSH Stup and their new collection

The clothing brand Ash was born from an abandoned dream, symbolized by a name that refers to the ashes of this extinguished dream and the new dream of creating a fashion brand. In its second launch, the collection addresses the difficulties faced by the creator when leaving football to pursue a new career.

With pieces that connect and relate to each other, items such as the Kool Kid shirt stand out, depicting the pain of leaving something behind, and the Final Judge, which reflects the doubts and challenges encountered along the way. The collection combines style and nonchalance, with influences from streetwear and elements of technology and innovative textures.

The Ash collection features streetwear pieces with cutting-edge technology and textures, something still scarce in the Brazilian scene. The oversized KoolKid shirt, the oversized Final Judge, and the Saint Denim and Flower Denim jeans stand out. The concept of the collection aims to unite style and nonchalance, representing the essence of streetwear and urban lifestyle.

The pieces have oversized fits, unique cuts, high-quality fabrics, robust collars, and details following market trends, including Tech fabrics with water repellency and UV protection. These seasonal releases are versatile and suitable for wearing on any day or season of the year.

The launch is now available on the brand's website, ashstup.com.br