Meet THE NEW DAYS, a brand of glasses made from biodegradable raw materials.

A The New Days, eyewear brand that combines design, creativity, and youth, arrives on the market with the proposal of elevating the concept of glasses as a piece that goes beyond an accessory, but as a way to highlight attitude and the way of living life. The first model of the brand, with a launch scheduled for March 8th, surprises precisely with its fun appeal - featuring colored lenses, accompanied by a classic yet modern frame.

The products with exclusive design and premium quality feature bio acetate Mazzucchelli M-49, a biodegradable Italian raw material in their composition, resulting in a model with a classic and contemporary look, with a minimalist design and details that add sophistication to the product.

The models are divided into four lines: CLASSIC, URBAN, ELEGANCE, and WEIRD, each line with a unique concept and design proposal. To accompany the eyewear models, the brand bets on a versatile eyewear case style that will strengthen the consumer's lifestyle. In addition to the eyewear models, all launches will be accompanied by capsule collections of clothing, with functional details for the use of the glasses.

The product chosen as the first launch of the brand was the CLS.I, from the CLASSIC line, featuring a slightly rounded frame that harks back to the classic style. The model is predominantly black, but has 3 color variations in its details: orange, blue, and red, with multicolored UV400 Nylon lenses that add a fun touch to the piece. Furthermore, the CLS.I has a second lens option in black, allowing consumers to modify the aesthetics and usability of their glasses as they prefer.

“The sensation of trying on the lenses is unique. Besides being comfortable, they provide a sort of "colored filter." The impression it gives is that it doesn’t matter if the day outside is cloudy; when wearing them, you see the world in a more cheerful way.” Reveals Will Faria Folhini, founder of the brand.

A case that accompanies the model follows the shoulder bag style, made from waterproof material, with an internal compartment in premium fabric to protect the lenses of the glasses, in addition to allowing consumers to store other personal items.

All products will be available starting March 10th, exclusively on The New Days website - thenewdays.com.br. On the brand's Instagram profile (@thenewdays_co), it's possible to try on the models with different lens options through a customized augmented reality filter.