Discover the history of Missoni alongside an editorial signed by NOTTHESAMO

Do you know Missoni? The Italian brand founded by the couple Ottavio Missoni and Rosita Missoni in the early 1950s in Gallarate, Italy, which is known for its multicolored zigzag knitwear, took its first major step in fashion when its collection called Milano-Simpathy was sold to the Italian department store La Rinascente.

Recognized as a status symbol in the 1970s, Missoni carried its geometric patterns in skillfully produced knitwear as a trademark. Inspired by Art Deco, characterized by abstract shapes, and by medieval tapestries, designers Ottavio and Rosita were pioneers in the technique of space dyeing, now widely used, to create the psychedelic forms of Missoni, including the famous zigzag pattern. Since taking over creative direction in 1997, Ottavio and Rosita's daughter, Angela Missoni, has introduced a new interpretation of the Missoni woman, adding luxurious Lurex threads and modernized silhouettes to Missoni.

Investing in formal wear and beach fashion with bold necklines of light and airy constructions, Missoni brought the right sensuality for the modern woman. Transcending the fast and fleeting nature of trends, the timeless blend of colors, patterns, and luxurious materials from Missoni has secured the fashion house as one of the pillars of Italian haute couture. The Italian luxury brand is also known in streetwear culture, having iconic collaborations with major brands such as Supreme, Adidas, Palm Angels, Converse, Havaianas, and others.

The NOTTHESAMO executed an editorial for Missoni showcasing the class and lightness of the brand, reinforcing its role in the history of global fashion and the contemporaneity of its pieces.

Currently, the brand has over 70 stores around the world. In Brazil, the physical Missoni store is located in Shopping JK Iguatemi, and purchases can be made through the e-commerce Iguatemi 365.

Direction: NOTTHESAMO
Photography: Fernando Mendes
Photography Assistant: Erick Gianezzi
Beauty: Victor Viana
Styling: Bruno Luciano
Styling Assistant: Fernanda Fekiro
Production: Emerson Souza
Production Assistant: Rafaela Leao
Casting: Miguel, Lia Beatriz, and Ederson Guilherme
General Assistant: Wallace Pereira

Text/Research: Vitor Queiroz