"From the floodplain to the world" editorial inspired by bohemian lifestyle, village culture, and street fashion.

A iD Prod, a creative production company from SP in partnership with Proseven (P7), a music label formed by Kabatistta, Miggaz FS, Dom Tozen and Edy TG, present “From the Várzea to the World”.

The editorial began in Embu das Artes - SP and shows part of the story of the resident Mr. Wilson, a natural street soccer player who has approximately a collection of 150 shirts from street teams and over 300 vinyl records, becoming an icon in the neighborhood.

P7 and Mr. Wilson share the same connection that music has with soccer, the ambition to expand their horizons and be recognized for the art that exists within it. See below the result of this story captured by the lenses of Claudio Junior.