eBay presents tips and makes it easier for you to enter the world of online sneaker reselling.

The rise of tennis culture worldwide has created an attractive space not only for collectors but also for entrepreneurs.

Globally, it is estimated that the sneaker market will surpass US$ 95 million by 2025¹. Similarly, the resale of these items, which is one of the most common practices within this culture, may reach US$ 30 million by 2030².

This boom has generated an appealing environment, where collectors, experts, and businesspeople have found a genuine business opportunity, especially through e-commerce. eBay, for example, has proven to be a beneficial platform for Brazilians wishing to export sneakers, reaching diverse markets worldwide.

For Brazilian sellers on eBay, selling sneakers particularly to the U.S. is key to a successful business, as it is not only the country that consumes this item the most, but it also allows for more robust profits by setting prices in dollars, a strong currency that does not depend on the volatility of the real.

Tips for starting to sell sneakers on eBay

The marketplace shares some recommendations that every entrepreneur should consider when launching into this business model:

Know the culture

All sneakers have sales potential, but not all can be resold for a higher price than retail. It is important to know which pairs have the highest potential, and this can be achieved by extracting information from specialized media, investigating on social networks, or being a close or personal customer of a specialized boutique.

Identify the models with the highest demand Some models that deserve attention as future investments are collaborations between Nike, Jordan Brand, and OFF-White, as well as the adidas YEEZY line, which can achieve between 150% and 400% profit on resale. Nike Dunk is also in high demand in the market. Auction sales, for example, can be a good business model for those who have very exclusive sneakers such as the Air Jordan 1 x Dior, which today can exceed R$94 thousand, over 500% above the retail price.

Take advantage of the marketplace's advantages

An internationally recognized platform like eBay offers sellers benefits that go beyond transactions between individuals, which are harder to carry out. The platform also provides protection against fraud. Furthermore, the opportunity to reach up to 182 million buyers in 190 countries is unparalleled.

For those interested in the subject and intending to start in this market, eBay has made available a form for you to gain access to customers around the world.