In the autumn collection campaign, Rider tightens the ties between fashion and hip hop culture.

Connecting with the universe of consumers through various languages has become almost mandatory in the strategies of brands from different segments. This trend, however, is one of the points that has always guided the movements of Rider.

After adopting music as a communication tool to dive into carnival, the brand once again reinforces its proximity to this artistic expression. Now, bringing as protagonists artists who engage in different ways with hip hop culture to integrate the brand's autumn campaign, which not only presents models with the attributes of the season's style but also highlights the bond between fashion and music, two pillars intrinsic to Rider's identity.  

The gaucho singer Clau, the carioca rapper Ebony, the paulista trapper Yunk Vino , and the Japanese trapper MC Igu are responsible for starring in the brand's campaign for the autumn season.

The Rider autumn collection will be available on April 19 at the official store of the brand.