EMPESO returns to culture under the creative direction of Bruno Sena

Founded in 2014, EMPESO quickly gained prominence in the Brazilian streetwear market by presenting collections that incorporated the trends of the time with traditional references from the street culture of São Paulo. The brand's positioning, always strong and solid, featured relevant personalities as ambassadors and models in the campaigns, such as Brill, Derek, and Febem. After two years of intense activity in the scene, in 2016, EMPESO ceased its activities, leaving a gap in the national market.

"EMPESO impacted me a lot at the beginning of my career. The brand changed my thinking and served as a reference for the start of SUFGANG. At the time, I always thought about doing a collaboration. After the brand was discontinued, I continued talking to Ruan (the founder of the brand), until we reached the total acquisition of the company by Suforganization." - Bruno Sena, creative director.

Under the creative direction of Bruno Sena, founder of SUFGANG and entrepreneur of rapper Massaru, EMPESO returns to the culture true to the mold that made it one of the most coveted brands of its time.

Designs focused on typography, logotypes, and graphic icons - some of the main characteristics of EMPESO - have been contextualized to meet the contemporary demands of the market, while also allowing for the continuity of the work done at the beginning of the brand.

Composed of two shoulder bags, two tote bags, ten t-shirts, two sweatshirts, and two pairs of pants, the return collection of EMPESO brings limited quantities of pieces and collectible items such as stickers, dice, and a rug that will be sold exclusively on the brand's website. The complete delivery will be launched in a pop-up store hosted at UNLTD Sneakers, inside Galeria Ouro Fino, featuring a presentation by DJ and producer Celo.

The sales of the new EMPESO collection start tomorrow, 10/14, at 8:20 PM. Prices start at R$14.90 (dice) and go up to R$299.90 (sweatshirt / pants). All products will be available exclusively at empeso.com in limited quantities and at selected retailers listed below.