Heineken 0.0 Station opens in partnership with On

Photo by @alevirgilio

The Heineken 0.0 Station, recently opened at Villa-Lobos Park, represents the new activation of Heineken 0.0, focusing on socialization, sports, and entertainment. The space aims to promote a conscious and balanced lifestyle, enhancing social connections and providing more responsible consumption options. 

The inauguration featured a special run in partnership with On, called the “Heineken 0.0 Run.” Guests and athlete partners from the brands ran distances of 5 and 10 km and were able to relax after the exercise, including our creator, Peroli, who was present at the run and interviewed guests about their experiences and the importance of spaces that encourage well-being through entertainment and sports. Enjoying a zero-alcohol beer combined with a more balanced and conscious lifestyle, in partnership with On and RunFun, they organized the inaugural run, the “Heineken 0.0 Run.” Watch the full video and see how it went:

Photo by @alevirgilio

During the inauguration, the space featured the Custom Station, with Brazilian artist Renato Gave customizing giveaways for runners. The brand also brought the Heineken® 0.0 VR BIKE, an experience that combines cycling with the technology of virtual reality (VR) glasses. For the launch event, in partnership with RunFun, the run included a warm-up session to prepare the participants. After that, a brunch with DJ Vivian Marques and other guests was offered.

Photo by @alevirgilio

Photo by @alevirgilio

TOAST WITHOUT ALCOHOL. NOW YOU CAN.

Seeking to enable moments of socialization through a more conscious and healthy lifestyle, Heineken® 0.0 brings the unmistakable flavor of traditional Heineken®. To continue maintaining this connection with the public and promoting entertainment and socialization beyond sports, the Heineken 0.0 Station will remain open on Saturdays and Sundays with exclusive experiences for the next two months, except between July 20 and August 11. The space will be open to the public and will feature training sessions with tips for running, bike training, stretching, dance meet-ups, DJs, and much more. Those interested in the activities must register in advance on the Sympla website.

According to Fabrizio D’Angelo, marketing manager of Heineken® 0.0 in Brazil, the non-alcoholic beer goes far beyond more functional consumption occasions and plays a fundamental role in connecting socialization with an active and healthy lifestyle, and the Heineken® 0.0 Station endorses this. “We brought, through the sports angle, the idea that beer can be present in the life of those who seek a balanced lifestyle between socialization and well-being,” he explains.

CHECK OUT THIS WEEKEND'S SCHEDULE BELOW:

Saturday (7/13):

8 AM to 10 AM - Running training curated by Heineken® 0.0 in partnership with the RunFun advisory
10 AM to 11 AM - Functional training with the RunFun advisory
11 AM to 1 PM - Sampling of Heineken® 0.0
1 PM to 2:30 PM - Dance class with Dani Dance

Sunday (7/14):
11 AM to 1 PM - Sampling of Heineken® 0.0

Photo by @alevirgilio

Photo by @alevirgilio

ABOUT HEINEKEN 0.0

The beer is the zero-alcohol version of Brazil's best-selling premium beer. Developed in 2017 in the Netherlands, it was produced with an exclusive recipe for a distinct and balanced flavor, yet with the unmistakable taste of traditional Heineken®. It allows consumers to enjoy beer at any time of the day, toasting and socializing, in addition to reaching people seeking a more balanced lifestyle.

Since 2010, Heineken® has invested 10% of its entire marketing budget in responsible consumption actions. Its goal by 2030 is for 90% of the population to be impacted annually by the message of responsibility and awareness about alcohol consumption.

#EnjoyResponsibly #Advertising #ProductIntendedForAdults