FILA and NOTTHESAMO present the editorial "For All"

Feb 9, 2017

For

Founded in 1911 in the city of Biella, Fila gained great prominence as a sports brand through tennis and today is also recognized in running. In the 90s, the brand had its highlighted place in basketball, producing Jerry Stackhouse's signature model, and in streetwear, carrying the image of icons like Tupac, LL Cool J, and Nas, who in 2015 signed a line with the brand.

Recently, Fila had its first entry into haute couture through a collaboration with designer Gosha Rubchinskiy at Pitti Uomo, introducing the brand alongside striking tailored pieces and reaffirming the importance of sportswear in fashion.

At the invitation of Fila Brazil, we called upon three young individuals to explore parts of downtown São Paulo in a photoshoot captured by JP Faria, reviving the heritage of the traditional Italian brand through a line that brings the best of Fila's lifestyle to the streets.

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