FILA takes a journey through time and re-launches Trailblazer

The model, inspired by the 90s, returns to reinforce the concept 'LIKE THE 90s'. Honoring the Italian legacy and its fashion-forward design, the Trailblazer was initially launched as a trekking model, but soon gained popularity in streetwear and became a symbol of European nightlife due to its authentic and robust nature.

The shoe is made of premium leather, which provides greater durability. Its rugged sole is 100% rubber, and its eyelets are made of metal, highlighting it. "This relaunch rescues our trajectory and connects generations, keeping Italian design and FILA's DNA alive in every detail of style and attitude,” emphasizes Adriana Magalhães David, head of branding and marketing at FILA Brazil.

Art by @umtenispordia

"By relaunching the Trailblazer, we are celebrating not only its history as one of the first outdoor shoes from Fila and in the sports market, but also its ability to transcend decades while maintaining an Italian, innovative, and fashion-forward design," comments Leonardo Robbi, Lifestyle Products Coordinator at FILA Brazil.

The Trailblazer model is available on the FILA website and app, in-store at BarraShopping, and also at authorized retailers such as Guadalupe Store, Your ID, SUNIKA, and New Skull.