FILA launches new campaign drop with Hailey Bieber in Brazil

FILA has chosen model, influencer, and entrepreneur Hailey Bieber to lead its new global campaign, giving her a space to express her unique style while wearing some iconic designs from the brand.

The campaign, photographed by Renell Medrano and styled by Hailey and Dani Michelle, features the model highlighted in various FILA pieces, including the crew neck sweatshirt, vest, sweater, oversized utility pants, and a puffer jacket, with bucket hats as accessories and footwear.

My style is constantly evolving, and FILA's designs are timeless and the perfect complement to my daily wardrobe, says Hailey.

The photos capture the spirit of the 90s, as a tribute from Hailey to the era that defines her fashion choices. Hand in hand with the brand, she works on her own perspective of FILA classics, with a modern and subtle interpretation.

I am grateful for the opportunity to work closely with the brand to bring these iconic pieces and present them in a way that feels like a true reflection of my personal style, adds the model.

For the launch of the campaign in Brazil, FILA teams up with NOTTHESAMO for exclusive photos, featuring influencers Ully Correa (@ullycorrea) and Fernanda Yoshino (@_fekiro).

The campaign collection is now available at fila.com.br