‘Fresh Fish to the Dish’: Ford and Psycho Fins bring fishing in a new collaboration

Bringing together art, gastronomy, cinema, in addition to lifestyle, the collaboration shares its new experience within Casa Osten, in São Paulo. Casa was the meeting point for the premiere of Fresh Fish to the Dish, a project that brought Ford, Psycho Fins, Murano Yachts, Birden, Mirage Sunglass, Corona, Campari, and Mamba Water on a journey from the high seas to the plate — complete with a film, exhibition, and an exclusive drop.

It all started with an invitation from Murano Yachts to Psycho Fins: to fish in the open sea and document this experience aboard the Rovercat, the brand's new boat. The result was a short film that shows sport fishing with a more aesthetic touch, in addition to moments of relaxation and irreverence from Psycho Fins.

What was supposed to be just a dinner among friends turned into a grand premiere. Casa Osten opened its doors for a complete experience: screening of the film, a cocktail with seafood caught by the crew itself, an exhibition of the products used in filming, and a collaborative drop between Birden and Psycho Fins. It was the first time that the group's desired prints were put up for sale — which sold out within hours.

Right at the entrance of the event, the atmosphere was already clear: a F-150 pickup in war tank mode welcomed guests alongside the Maverick and the Murano boat. Inside, the new Ford Bronco shared space with an installation from Mirage Sunglass — a fish fragmented into giant ice blocks. There were also launches from Oakley, artworks inspired by fishing, and a well-curated selection of products, experiences, content, and visual references that connected all the elements.

Finally, for those who missed the premiere on opening night, there will still be an opportunity to check it out and immerse themselves in the experience. The exhibition remains open to the public at Casa Osten until August 8th.