FRONTE: Editorial brings together brands to highlight young stylists of Brazilian fashion

The current Brazilian fashion brings together young talents with political and innovative narratives that resonate with new generations, millennials, and alpha. Has the old left behind? Perhaps, but it has certainly been reshaped by the way of thinking and expressing itself through the brands that are emerging in the Brazilian fashion scene. And with this growth comes the need for appreciation beyond visibility, which is no longer a major issue today with the internet and projects aimed at presenting these new brands and young designers, such as Casa de Criadores and the Projeto Estufa - proposed by São Paulo Fashion Week.

In this context, the brands Cacete Company, Korshi 01, LED, Lucas Leão and Mipinta, these led by young designers, joined forces to launch an editorial titled "Fronte", aimed at highlighting young Brazilian designers and uniting them through streetwear - a segment that all the brands have in common.

The brands took to the streets, capturing everyday episodes, interrupted by the disruptive fashion they offered, as seen through the lens of Venezuelan photographer, Ángel Castellanos. The setting could not be different, as the goal was precisely to demonstrate streetwear, and there is no better place than the street and everyday life to illustrate it.

The editorial is part of a series of actions aimed at promoting different forms of interaction with the market. In addition, the brands will launch a pop-up store for FRONTE in São Paulo, where visitors can view and purchase the products. The store opening is scheduled for July 20, with the address at Rua Groenlândia, 1426, Jardim América.

Check out the photos from the editorial below: