Guadalupe opens its second store in a historic building in São Paulo

A Guadalupe, one of the most important streetwear stores in Latin America, will open its second location this Saturday (11), in the Paraíso neighborhood of São Paulo. Located at Avenida Bernardino de Campos, 173, the store will occupy the ground floor and mezzanine of the Edifício Cacique, a building constructed in 1955 by engineer and architect Miguel Badra Jr.

Founded in 2011 in Bom Retiro, Guadalupe was created to bring sneaker models that often didn’t reach Brazil. The launches from streetwear brands are distributed according to a specific segmentation of stores, and Guadalupe is at the top of that pyramid. Therefore, it receives many products that no other store in Brazil – and sometimes in South America – gets, such as those from the brand adidas Y-3. 

The second location will offer the same products as the original store, located on Rua Três Rios. "The idea is not to divide our audience, but rather to attract more and more lovers of this culture that we live daily, fostering the sense of community that Guadalupe has always championed," says co-founder Marco Antônio Cordeiro, known as Twothousand. 

Co-partner Edson Ribeiro adds: "This market has grown a lot in recent years, with more and more launches attracting lines and people from all over Brazil. Guadalupe has a role in this, and we believe in even greater growth". 

With the new store, Guadalupe hopes to further promote sneaker culture in the country. "Our goal is to bring even more exclusive products and show that sneakers go far beyond a simple accessory – they are part of street culture and there are many stories and ideas behind each pair," says co-partner Pedro Prado. 

The project for the new store is designed by Tom Escrimin, also responsible for the first location. With brutalism in the DNA of his projects, Tom wanted to bring, this time, an unprecedented design and concept for a streetwear store in Brazil. Among the elements that make up the design are marbled granite, glass, and stainless steel. "To protect the façade of this historic building, I decided to wrap its curved lines with polycarbonate, a material that does not affect the natural light received through the glass bricks that are part of the original architecture," he explains.