Guadalupe, SneakersBR, and ÖUS come together in a triple collaboration that celebrates Brazilian popular culture.

The Brazilian popular culture and its richness of nuances has been the theme of the 10th anniversary celebrations of Guadalupe, a store born in São Paulo that today is one of the main names in Latin America when it comes to sneakers and streetwear.

2022 marks the 15th anniversary of SneakersBR, the first Brazilian vehicle to talk about sneaker culture, also a pioneer in the world for addressing the subject in Portuguese.

ÖUS, a Brazilian brand operating since August 25, 2008, brought together the two celebrations in a triple collaboration, which also features a special participation from the master J. Borges, a legitimate representative of the art that is born from the people and still speaks of sustainability.

In limited edition, the triple collaboration ÖUS x @guadalupestore x @sneakersbr will be available starting February 19, at the physical and virtual units of the Guadalupe Store, at www.ous.com.br , at the Memorial J. Borges in Bezerros/PE, and at the Babel galleries in São Paulo and New York in the month of April.