Gucci reveals its new concept of windows: "Endless Narratives"

More than just an exhibition, the vision brings a journey in a kaleidoscope of culture, where books, artifacts, and "treasures" converge over time. The immersive concept transforms mirrored shelves into reflective environments, where each shelf unfolds like a chapter and each object serves as inspiration for countless interpretations.

The concept also features a collaboration with Italian artist Luca Pignatelli, whose visual language blends with the space, drawing on the tradition of art history while also embracing a contemporary narrative. There are eighty limited edition works that incorporate the artist's techniques of sugar-lift and collage, transforming common materials into objects of profound meaning.

With this new narrative, Gucci's display cases become more than exhibitions; they are portals to a universe and an invitation to discover new perspectives. The stores will receive the new displays around the world throughout the year, with exhibited objects changing periodically along with products and collections on display.