Innatosclub in Brazil: fashion, memory, and Latin connection
The arrival of Innatos in Brazil goes beyond mere expansion, presenting itself as a movement within the Latin connection. Brazil, characterized by its strong culture and personality, as well as standing out in the street scene, shares the same essence as the brand: authenticity, music, and fashion as genuine expressions of behavior.
The brand reaffirms its Latino identity in the current scenario, proving its influences and the impact of its lifestyle around the globe.
We had a brief chat with Dan, the owner of the brand; check it out.
How does the choice of Vila Curuçá relate to the essence of Innatos and its connection to Latino culture?
Vila Curuçá is a special place where my friend Wut lives. It is a space where identity is built from movement, migration, and community, reflecting the cultural richness of popular neighborhoods in Latin America. Just like in cities of the global south, such as Caracas or Lima, it expresses the struggle, resistance, and creativity of those who live on the margins. For Innatosclub, these places show how the popular transforms into culture, where everyday life, shared stories, and the street mark a living and constantly evolving identity.
Brazil has a strong and authentic streetwear scene. How do you perceive the cultural exchange between Innatos and the Brazilian scene? Was there anything that surprised you here?
The cultural exchange with Brazil reinforces the vision of Innatosclub as a movement that connects contemporary expressions from all over the global south. Brazil has a scene with a genuine identity. We narrate the popular from its own reality, without romanticization. This intersection shows that fashion in Latin America goes beyond aesthetics; it is a cultural manifestation that reflects identity, history, and resistance.
Innatos positions itself as a brand that reinforces Latino identity in global streetwear. What are the next steps to further expand this presence and connection with other scenes around the world?
We will continue to build cultural bridges through collaborations and expressions in various cities of the global south. We seek to connect with scenes that share similar processes of cultural and migratory resistance, especially in South America, Africa, and the Caribbean. Our narrative will continue to carry the voice of Latino neighborhoods to new spaces, reaffirming that fashion is a political and cultural tool. We do not seek validation, but rather to reaffirm our stories from the periphery, with a unique and collective identity.
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