Inspired by the classic line of Rider running shoes, which is nearing its 40th anniversary, PUMA creates a new family of sneakers. Born in 1980, the Fast Rider was originally designed for runners who were transitioning from the tracks to the streets. In 2020, the iconic brand brings a new Rider to Brazil, emphasizing its most characteristic details from the time of its creation.

Inspired by the classic line of running shoes Rider, which is nearing its 40th anniversary, PUMA creates a new family of sneakers. Born in 1980, the Fast Rider was originally designed for runners who were moving off the tracks and onto the streets. In 2020, the iconic brand brings a new Rider to Brazil, highlighting its most characteristic details from the time of its creation. 

The first in the family to arrive will be the PUMA Style Rider Ride On, a sneaker for those who enjoy robust models. The piece features a mesh upper, with a double-layer midsole and a molded silicone heel.

You can already find the PUMA Style Rider Ride On at PUMA.com and at the stores Guadalupe Store, Your ID, Maze, and ArtWalk for R$ 499.90.