The Hermès World Kiosk in São Paulo

For the first time in Brazil, Hermès brings the Le Monde d’Hermès Kiosk. The first Le Monde d'Hermès Kiosk, inspired by the iconic Parisian newsstand, opened in Prague in the autumn of 2021. As the beginning of a tour around the world, it now lands in Brazil. The Le Monde d’Hermès magazine offers readers the opportunity to explore, through words and images, the collections and conversations that illustrate the plurality of the Hermès universe.

Visitors will be welcomed by Mr. Kiosk and will discover the new version of the space, which has a concept adapted by Studio Rain. Additionally, they will enjoy a stroll through the gardens of the Clock Square, where they can pick up a bookmark and write a postcard to a loved one — both illustrated by Brazilian artist and long-time partner of the Maison, Filipe Jardim — as well as have fun with various games and be gifted a copy of the magazine.

Created in 1973, Le Monde d'Hermès emerged in France as something institutional, designed to strengthen the relationship between Hermès and its clients, offering a space for dialogue that went beyond shop windows and fashion pieces. Beyond a simple catalog, Le Monde d’Hermès has proven to be a vehicle for artistic and cultural expression.

Today, the magazine is translated into more than 10 languages and published worldwide. The magazine pays tribute to art and artists through editorials, featuring works that compose the Hermès world. In addition to fashion editorials, poems, and short stories from the Maison's creations. From the beginning, the proposal was to build its own narrative with reports, visual essays, and texts that spoke about lifestyle, art, and travel themes.

The title “Le Monde d'Hermès” already indicated the desire to invite the reader to dive into a symbolic territory, a space where the house's values transform into editorial experiences. The main initiative of Le Monde d’Hermès is the orange kiosk inspired by the newsstands that surround the world, such as in: Barcelona, Singapore, Tokyo, London, Rotterdam, and Dubai.

With this, the magazine has accompanied Hermès’ evolution over time, increasingly refining and reflecting its outlook on the contemporary, without losing its connection to its essence. Moreover, it also becomes a positioning tool, as a collectible item distributed in selected boutiques, functioning as an extension of the brand itself.

The kiosk will be open to the public from September 10 to 14, 2025, at the Clock Square of Shopping Iguatemi, hosting tables with exclusive activations and news related to the world of design. Access to the space will be free and will require prior scheduling through the Hermès website.