LES launches its campaign "Good Citizen"

A LES has just launched its newest campaign "Good Citizen", a term used to define a worker of the traditional Brazilian family, one who follows a behavior of a described social standard.

With this, the brand decided to appropriate the term to create a "fake" manifestation, bringing characters promoting it through leaflets, posters, and street art in an urban center.

The capsule collection features a graphic t-shirt in two different colors, developed in a limited selection through local companies.

You can purchase the item from the new delivery through this link.
https://vimeo.com/250836689