Levi's takes over São Paulo with a new edition of Generation 501

Apr 26, 2019

For

In partnership with Levi's, eight cultural transformers will work in pairs to bring the project Generation 501 to life, featuring a democratic, inclusive, and collective programming that includes lectures, exhibitions, workshops, documentary screenings, and musical performances by artists from the community. All activities are free and will take place during the end of April across the four regions of São Paulo - North, South, East, and West.

The team of co-creators includes Alberto Pereira Jr, journalist and founder of the carnival block Domingo Ela Não Vai; Jup do Bairro, black activist, DJ, actress, performer, and rapper; Tasha and Tracie Okereke, twin sisters who gained notoriety with the blog Expensive $hit, which has become a movement using fashion, art, and music to empower the self-esteem of black women in the periphery; Gustavo Silvestre, designer who values sustainable fashion and promotes crochet workshops with incarcerated men; Babi Thomaz, presenter and columnist for Marie Claire; Ariel Nobre (@oarielnobre), visual artist, activist, and diversity consultant at Pajubá Diversidade em Rede, as well as the founder of the project I Need to Tell You That I Love You, a campaign for awareness and suicide prevention for trans men; and Heverton Ribeiro (@hevertonribeiros), photographer and founder of Cold Skateboard, a multimedia platform based on photography and interactivity.

The Suspended Garden will host a space for children's activities, and there will be a stage occupied by various artistic manifestations, along with photographic exhibitions from each city's zone projects. The Levi's® Tailor Shop, where people can customize their clothing, will also take place in all four regions.

Check out the complete schedule below:

April 27, Saturday (West Zone)

Location: Casa de Cultura Butantã l Av. Junta Mizumoto, 13 - Jardim Peri Peri, São Paulo - SP, 05537-070

Time: 2 PM to 8 PM

Free

Schedule for the day

2 PM - Photography Exhibition: Gabriela Diola

2 PM - Moara Brasil Exhibition

2 PM - Mig Jeans: Customization and Tailor Shop

2 PM - Creative Economy Fair

2 PM - Workshop Hands to Work: Thaninara Lima and Adriana Para

2 PM - Workshop Ancestral Wisdom: Cristina