LOUD and PIET are pioneers in uniting the worlds of gaming and fashion as a business strategy in Brazil.

PIET - streetwear brand by designer Pedro Andrade - announces a global partnership with LOUD, one of the largest organizations of
digital influencers, gaming, and esports in the world.

This is the first time a globally recognized fashion designer joins an esports team, marking a milestone in the Brazilian fashion and gaming market.

A name already recognized in fashion, Pedro Andrade has participated in important collaborations for brands such as Nike, Rider, NBA, Budweiser, Starter, and Champion. By an invitation from LOUD, the
founder of PIET - who has strong influences from the industrial universe for his pieces - will be the Creative Director of LOUD Apparel, developing collections for LOUD using
special fabrics derived from sportswear and streetwear, characteristics of the brand that aim to deliver a modern crafting of classic pieces. In addition, exclusive prints and unique technical languages will also shape the daily life of those who wear PIET.

“My inspirations are a mix of my experiences and passion for gaming since my youth with the desire to develop clothing and accessories that authentically connect with the gigantic universe that is LOUD today. The goal is to offer athletes and the community a range of products that reflect what they want, adding my experience of over 10 years in the fashion market.”

Entering the fashion segment is part of a new cycle of growth for LOUD, which seeks to establish an expansive business model connected with various areas of culture and entertainment, supported by the engaged and solid community that follows the
work of LOUD through its influencers, with a strong presence on social media. Recently, the organization announced the hiring of artist GUXTA, also marking a presence in the music industry; specifically in the rising Brazilian trap scene.