MAD Enlatados presents the short film "Can you give it a slap?"

A MAD, which is characterized by its satirical and humorous communication, has just released a short film called “Can you give a slap?”. 

The film takes place inside a barbershop, where young people often give a "refresh" to their style and self-esteem. But in a magical way, the clients end up leaving very different from how they entered. 

According to Luiz Paes, the creative director of the brand, the video revolves around the “Disguise” shirt launched alongside its latest collection, the design that synthesizes the collection with a portrait of Jesus the barber and ties the audiovisual production to the brand. The short is filled with references such as the advertising for the launch of Asics x Kiko Kostadinov and the Korean film Old Boy by Park Chan-Wook. 

Watch “Can you give a slap?” by MAD Enlatados: 

https://youtu.be/1nSQc6cHtuw

TECHNICAL SHEET

Direction @luizinpaes / @33ontheblocks

Assistant direction and photography @ju4rez @iosolini

Creative direction @luizinpaes @33ontheblocks @ju4rez

Photography Direction @leoarmelin @iosolini

Casting @luizinpaes @ju4rez

Production @luizinpaes @juliaemikomatsuda

Styling @luizinpaes @jusans

Screenplay @luizinpaes

Editing, Color Grading and Assembly Rafael Marques

Soundtrack @33ontheblocks @bbresciia

@mafiusmefius