MINDZ launches its first collection of 2020

A MINDZ was created in 2019 by two friends, Amanda Caldas and Arthur Hamada. Passionate about fashion and the world of trends, the idea of creating a brand arose during the college years of the classmates, who are studying Advertising and Propaganda.

The main goal of MINDZ is to create clothing that is linked to trends, however, bringing quality and accessibility to the pieces is also a requirement of the brand. Thus, the target audience of the brand is anyone who is also interested in the world of arts, fashion, and design.

The identity of the current collection is based on what is in the minds of the creators, which is why there is a playful allusion to clouds as well as ironic responses like the one that prints on the eco bag in which the products arrive: "I appreciate the opinion but I will do it my way". Thus, the proposal of each collection is to represent different moods and moments experienced by Arthur and Amanda.

You can acquire the pieces from MINDZ by contacting them directly through their Instagram (@mindz.clo), as well as clear up any other questions.