NikeLab will have an online store in Brazil

Mar 8, 2016

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Introduced to the market on June 12, 2014, NikeLab is a new space created to develop high-quality products that incorporate materials designed with advanced technology resources.

Seeking innovation for its products, NikeLab frequently brings lines developed in partnership with designers and brands such as Hiroshi Fujiwara (Fragment), Jun Takahashi (UNDERCOVER), Riccardo Tisci, Sacai, Stone Island, among others. Presenting materials with a standard of quality superior to the usual, the Lab category works with reinterpretations of already known Nike silhouettes, sustainably applying new technologies related to performance and the textile sector.
Currently, the brand has 9 stores around the world, in New York, London, Paris, Milan, Shanghai, Hong Kong, and Ginza, along with e-commerce on Nike's own website.

In Brazil, the line has been exclusively sold at Cartel 011, but nike.com.br will soon have a section dedicated exclusively to NikeLab products.

The category is set to launch on March 17, still without further information.
Stay tuned for more details and check out the video below, which explains a bit about how NikeLab came to be.
[youtube https://www.youtube.com/watch?v=7nrrYzyZ9lA&w=1280&h=720]

Editor in chief

Editor in chief