The new EXSO campaign features the Liberdade neighborhood as the backdrop.
After the presentation of the collection Free India, EXSO focuses in its new campaign on skateboarder Rafael Suketa, the first to join the brand's team.
Held in August 2015, the campaign was designed for the launch of the T-shirt "360 Flip", an edition that features an image of Rafael Suketa executing a 360 kickflip in the Sé square, in front of the Cathedral, where the monument representing the zero milestone of the city of São Paulo is also located.
The photos were taken in the Liberdade neighborhood, the largest Japanese colony in the world, through the lenses of Vinícius Pimenta, who was also responsible for the last lookbook of EXSO. The project also incorporates a short film shot by Felipe Corsi and directed by Jean Batista, featuring scenes that tell part of Rafael's story.
The '360 Flip' T-shirt is available in two versions, one of which is black with a colorful print, and the other white, with the photograph processed in shades of gray.
Both models are already available in the online store of EXSO.
[youtube https://www.youtube.com/watch?v=_OzySLlZbxk?rel=0&w=1280&h=720]
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