New FENTY PUMA collection by Rihanna arrives in Brazil

The sports tradition of PUMA once again meets the striking style of Rihanna and transforms the classic from a new perspective. The new FENTY PUMA by Rihanna collection consists of a mix of extravagant fabrics, ruffles, bows, and pleats, with a delicate color palette of lavender, pink, ivory, brown, and olive green. There is a strong romantic influence inspired by 18th century France.
The campaign for the collection was creatively directed by Rihanna herself. She invited photographer Tim Walker to capture the energy and essence of the FENTY collection. Stylist Jacob K helped characterize the characters and models Clarie Yurika Davis, Geron McKinley, Zaina Muiccia, Demi Scott, Josué Willams, and Slick Woods.
The new Bow Slide is the first product from the Spring/Summer 2017 collection to arrive in Brazil. The giant satin bow flip-flop is the successor to last collection's plush slippers.
 
The FENTY PUMA Bow Slide will be available for sale starting next Thursday (9), at puma.com, PUMA Select, at Galeria do Rock, and at Artwalk, Guadalupe, Cartel, Your ID, Void, Choix stores in São Paulo and at Gallery Cap in Campinas. The suggested price is R$ 349.90 and sizes range from 34 to 40.
Upcoming launches from the collection such as the Bow Sneaker and the Sneaker Boot are expected to arrive in Brazil still in the first half of 2017.
Check out the promotional photos: