NTS 10 years: NOTTHESAMO Denim

In celebration of 10 years of influence and innovation in the urban culture scene, we announce the launch of an exclusive collection of jeans, marking another emblematic chapter in our history.

The collection, which will be launched on the 15th, includes jeans pants and jackets adorned with the NOTTHESAMO logo. The collaboration brings Vicunha jeans with natural wash and 13oz weight, a true celebration of high-quality raw material and a unique fit.

Bruno Luciano, creative director of NOTTHESAMO, reflects on the brand: "Over the past few years, we have released t-shirts, sweatshirts, and accessories. However, this jeans collection represents a new chapter, symbolizing the evolution and maturity of the space that NOTTHESAMO has occupied in the market."

The launch campaign is an expression of the community that NOTTHESAMO reinforces, featuring the participation of influential figures such as rapper Duquesa and skateboarder Felipe Foguinho, members of the platform's Creators casting, as well as other friends of the brand.

Captured by the lenses of photographer Fernando Mendes, the images reflect the accessible essence of both the platform and the jeans.

The launch takes place on the next 15th of March at 12 PM on the e-commerce site of NOTTHESAMO (notthesamoshop.com) and exclusively at the physical store Working Title.

Photos by Fernando Mendes.