NTS Presents - RU bringing the first Drop of its new Collection

RU is the translation of an urban, creative, and conscious environment. The brand was created in 2015, bringing together the ideas and references of designer Mateus Bonini and Gabriel Jansen.

Its first collection, which marked the introduction of national streetwear to the market, brought items that formed a unique and exclusive identity for RU, which today presents its newest capsule collection, divided into two deliveries.

The inspiration for the first Drop of the new line came from the book The Art of Punk by Russell Bestley, which tells the story and impact of the punk scene on music, fashion, and media. The capsule collection features an apparel line with sweatshirts, t-shirts, and beanies.

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What stands out in the new delivery is the graphics used on the new products. T-shirts like the "Delivery" tee that references a staff uniform and the "RU Gasoline" t-shirt that reinterprets the logo of one of the largest gas stations are the major bets of the brand for Drop 1.

The 2016 capsule collection from RU will be available on August 29, on the brand's website and soon at selected retailers.

Check out the full campaign below and choose your favorite pieces.