Nuvem Air Max, Nike's digital platform showcases clips of Brazilian artists.

Nike presents its new platform: the Air Max Cloud, which tells the story of artists from the world of music and dance who are using their creativity to inspire young people across the country. Through augmented reality technology, consumers will be able to experience a unique digital experience and unlock exclusive content from the comfort of their home, simply by pointing their phone outside their window.

The experience begins on the website Nike.com, which directs users to an exclusive environment. Just have a cellphone, follow the proposed steps, and point the camera at the sky during the day to unlock the clouds of the Air Max 2090 and Air Max 90 models and gain access to exclusive content from Djonga and the partnership between the group NGKS and MC Soffia – the experience should be conducted from the window of your house and also works with the device pointed at a photo of a sky, which can be found on the internet.

https://www.youtube.com/watch?time_continue=1&v=Il8iK0LIgxA&feature=emb_title

From the areas of Belo Horizonte, rapper Djonga shows how rap and art are transformative. By unlocking the Cloud Air Max 2090, inspired by the singer's music, it will be possible to watch the exclusive music video for the song "Não Sei Rezar" from the album "Histórias da Minha Área". In addition to the video, Djonga also shares with his fans and consumers what has inspired the artist during this time at home.

Inspired by dance, the Cloud Air Max 90 brings the mix of hip-hop with funk, in an exclusive clip of the new hit "Quebra Tudo" by the kings of passinho NGKS, accompanied by rapper Mc Soffia. Users will also have access to the tutorial of the choreography of the song taught by Soffia herself, with the chance to have their passinho reposted on the singer's Instagram.

https://www.youtube.com/watch?v=xIhvU6pwqA8&feature=emb_title

The campaign, signed by the agency AKQA, will start today, (06/05) and will be available for Android and iOS users until 20/05. For more information, visit the link.

*The music videos were filmed in February, before the social isolation measures.