PACE opens its first physical store in São Paulo

Recognized for its connection with the community and innovation in clothing, the PACE brand launches its first physical store, featuring a space designed to connect the cultural scene and provide an immersive experience. The location aims not only to showcase collections but also to create a meeting point that resonates with the essence of the brand and the community surrounding it.

With the inauguration of the flagship, PACE advances in its journey, highlighting both technological innovation and its rich cultural heritage. In this new chapter, the brand seeks to create a timeless narrative that reflects confidence, authenticity, and sophistication—values that are essential to PACE. Over seven years, PACE has established itself as a reference in Brazilian streetwear and is now reaffirming its commitment to connect deeply with its consumers.

The space, which also houses the Café PACE, was designed by the Architects’ Collective, led by Guile Amadeu and Felipe Matayoshi. The entire architectural proposal of the space mixes references from Brazilian and Japanese art and fashion, creating a welcoming and inviting environment.

The appreciation for community involvement has always been fundamental to PACE. This importance is reflected in the transformation of the store into a stage for cultural expression and dialogue, creating an environment where everyone feels comfortable promoting inclusion, creativity, and the exchange of ideas. Thus, PACE strengthens its ties with its customers and enriches the connection with the community.

The store features an interactive LED panel that serves as an open space for invited artists to display their works, capturing the brand's creative essence. Inspired by museum architecture, this space allows the public to interact with the digital artworks, enriching the artistic and cultural experience.

In this new space, art and music occupy a central place. Felipe showcases this connection with vintage 60s speakers, reflecting his aesthetic and love for music. Additionally, with plans for listening sessions and musical gatherings, the location solidifies itself as a meeting point for the creative community.

“We had the courage to create a large and innovative space that not only reflects the essence of PACE but also serves as a meeting point for the community. We want our consumers to feel part of this environment, to frequent it, and to live what we have created here,” says Felipe, creative director of PACE.

The Café PACE has been designed to facilitate greater ease and connection between people and the environment. Styled with geometric flags and armchairs designed by Paulo Mendes da Rocha, every detail has been carefully thought out to embrace the space harmoniously. The custom leather covers, which change every six months, demonstrate how PACE brings together fashion and design, providing an experience that goes beyond simply purchasing clothes.

The inauguration of the PACE flagship and the Café PACE will be this Saturday (19.10) in São Paulo.