Inside the Abzorb House São Paulo

Inside the Abzorb House São Paulo New Balance Lifestyle.

The ABZORB 2000 technology embarks on a new chapter — now, in São Paulo. To celebrate the launch of the new New Balance 2000 silhouette, we created a space that goes beyond the product. A temporary meeting point for creative minds, designed as a hub for interaction, exchange, and creation.

Inspired by the design, the palette, and the spirit of the shoes, the house is an invitation to experimentation: whether to record, talk, work, create, or simply be. A place where the innovation of the ABZORB 2000 transforms into environment, inspiration, and movement.

Check out a bit more about the Abzorb House.

An ooooooooooopen! project and NOTTHESAMO

Photos by Cassio Andreasi