Inside the First PIET™ Pop-Up Store

As the brand announced the launch of its first physical store, NOTTHESAMO was invited to check out the details of the installation up close.

The space was entirely planned by the visual artist Tom Escrimin, who in addition to the store, also developed the installation titled "Subversive Season," telling a bit of the history of PIET™ in a high-end boutique environment through an industrial and brutalist language, featuring pieces from the collection "Variations On A Theme" that the  label is about to launch.

The installation was developed with materials such as wood, marble, and metal, always maintaining the brand's characteristic industrial language and that of the artist.
Check out all the details of the brand's first pop-up below and stay tuned for upcoming news.

RUA TRÊS RIOS, 122 - Bom Retiro - SP