Behind the collaboration between Havaianas and mastermind JAPAN

The Brazilian brand Havaianas chose mastermind JAPAN to collaborate on its new silhouette, the Tradi Zori.

A Japanese label founded by Masaaki Homma, which moves through the universe of street fashion and high fashion, has all products made 100% in Japan - a detail they are proud to showcase on all their labels.

On the list of collaborations, we have Dover Street Market, Mercedes-Benz, G-SHOCK, Stüssy, Moncler, and others.

Without a background in fashion, Homma, who previously worked with designer Yohji Yamamoto, decided to open his own brand in 1997 with the first official presentation at Tokyo Fashion Week.

"I usually draw when I'm completely alone. My source of inspiration is everything I see in my daily life."

Masaaki Homma - Rakuten Fashion Week TOKYO

Okay, but what is the reason that led the Japanese brand to launch a collaboration with Havaianas?

We explain.

The connection between Havaianas and Japan is not new. The typical Japanese rice straw sandal, Zori, was the main inspiration for the brand's first flip-flop and today the best-selling model in the world: the Havaianas Traditional.

First sketch of the silhouette drawn by Leonardo Boin, Havaianas design manager

Recalling this inspiration, to present the model, Havaianas invited MMJ for the collab, bringing back the roots of the traditional flip-flop - which is on the feet of almost all Brazilians - this time with a silhouette closer to the original Japanese.

"Havaianas has always sought to innovate in its products, whether with new categories or new materials. But this time we went further, and combined the past with the future with a totally new shape, which refers to our origins even in the name. It's not just a new sandal, it's a new lifestyle with Havaianas on your feet" says Fernanda Romano – Global Marketing Director of Havaianas.

With this revival of the traditions that inspired Havaianas years ago, the Tradi Zori silhouette was introduced by the Brazilian brand to be signed together with mastermind JAPAN and promises to stay, not just in the collab but also outside of it.

You will be able to purchase the collaboration Havaianas x mastermind JAPAN on June 17 at the Guadalupe Store e-shop with prices ranging from R$299.99 to R$699.99.

Shop at www.gdlp.com.br