Primavera Sound São Paulo: Learn a little more about the festival presented by Becks

Considered one of the coolest music trend festivals in the world, Primavera Sound, celebrated in Spain since 2001, is taking place in São Paulo from October 31 to November 6, 2022. The novelty is strengthened by Beck's, the best-selling German beer in the world, which has been supporting the emerging cultural scene and presenting the festival in Brazil.

The Primavera Sound São Paulo has recently expanded the festival's journey around the world by landing in Los Angeles in the United States and in three cities in South America — São Paulo, Santiago, and Buenos Aires.
Beck's has also arrived in Brazil, encouraging people to step out of their comfort zone and has since promoted a series of initiatives within the world of arts and music to inspire people and invite them to experience new things, like the Primavera Festival that lands on Brazilian soil for the first time.

Like any event that promotes culture, music, and art, fashion also couldn't be left out of the conversation; the Primavera Sound promises comfortable looks while delivering authenticity and identity for the audience, due to the diversity of attractions the event presents. Choosing between comfort and style is a dilemma at festivals, but in Brazil the audience has never had a problem prioritizing both. In Barcelona, the seaside climate of Parc Del Fórum favors the use of knit, floral, bold prints, and jeans while the audience enjoys the party that usually goes until five in the morning. Here we made a selection of Primavera looks from Barcelona and we are excited to see how it will be here in São Paulo.